Tetley, a wholly owned subsidiary of Tata Global Beverages (formerly Tata Tea), is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. It is the largest tea company in the United Kingdom and Canada and the second largest in the United States by volume.
After Tetley was purchased by the Tata Group in 2000, most of its business in Asia was integrated with Tata Tea and the company planned to completely integrate its worldwide business with Tata Tea by 2006. The new group, Tata Tea Group, later renamed Tata Global Beverages, is the second largest manufacturer of tea in the world after Unilever.[1][2]
History[]
In 1822, two brothers, Joseph and Edward Tetley, started to sell salt from a pack horse in Yorkshire.[3] They started to sell tea as well and became such a success that they set up as tea merchants, "Joseph Tetley & Co.", in 1837. They relocated to London in 1856 and set up "Joseph Tetley & Company, Wholesale Tea Dealers". Tetley was the first company that launched tea in tea-bags in the United Kingdom in 1953.[4]
The Tetley Group was created in July 1995 as a result of a buy-in management buy-out, when a group of investors bought what was then the worldwide beverage business from Allied Domecq. The Tetley Group was purchased by India's Tata Group in February 2000 for £271m.[5] It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's business conglomerates which encompass more than 90 companies including Tata Global Beverages. The acquisition has greatly helped Tata's business ambitions to hold a global tea company. As India continues to reduce import duties on tea, Tata Global Beverages has been able to offset its reduced share of the domestic market by its gains in Europe and North America.
In 1952, in an early example of cross-promotion, Petula Clark's single "Anytime Is Tea-Time Now" was used to advertise Tetley on Radio Luxembourg.
See also[]
- Brooke Bond
- Lipton
- PG Tips
- Tata Group - Wikipedia
- Tata Tea
- Tetley Tea Folk - Wikipedia
- Typhoo tea
External links[]
Company website
The Tetley website is www.tetley.com/.
References[]
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